If you are in the business of helping people grow their businesses through advertising, there are a lot of instances when you may run into new/old clients that ask you to help them with Facebook advertising.
Advertising is a highly efficient and quick way of growing a brand. Not only does it bring your clients great ROI, but it’s also a great way to make money. If a client asks you to run ads for their business on their behalf, it’s important that you do it the right way since you’d want to build a relationship with them.
This article explores a step-by-step process of how to run ads on Facebook for clients, with a view to harnessing the maximum potential of the ads.
How To Run Ads On Facebook For Clients
- Determine your goals
As you are planning to run ads on Facebook for clients, you also need to figure out the goal of running these ads.
Usually, Facebook allows you to run ads for:
- Increasing brand awareness
- Collect more leads
- Increase profile visits
- Bring in more clicks to your pages
- Increase the number of app installs
- Get more messages to your business
Since your clients are investing a lot of capital into running ads, it’s important to determine what they want to achieve with their ads. As a social media manager, you can accordingly tweak every single ad goal to maximize their outcome and increase the Return on Investment (ROI) for your clients. Not only does it help their businesses grow, but it also increases your credibility.
2. Streamline the prerequisites
Before you even decide to run an ad for a client, there are a few prerequisites that you need to follow. Streamline the following things before you start planning for creating an ad:
- Use the client’s ad manager to run ads rather than using yours
- Finalize the budget required to run the ad (along with taking your commission as well)
- Make your clients add the balance into their ad account rather than using your card details
You must never run your client’s ads on your own Facebook ad account. Not only is it against Facebook’s terms of service, but it can cause a lot of reporting issues and chaos, especially if you are running multiple clients’ ads.
Running a client’s ad from their ad account essentially allows you to:
- Give your clients the access to their accounts anytime
- Lets them check any kinds of reports or metrics they want
- Allows you to keep a streamlined service for each client
- Brings professionalism and transparency to your job
3. Create your campaigns
As you have set up your client’s ad account, the next step is to create the campaigns required for the ad. An ad could be anything, from a picture to a video, or a slideshow. Emphasizing all these ads is important if you want to achieve maximum results from your campaign.
One of the most important things while creating your marketing campaign is creating an emotional appeal to your campaign. Brands that can market an emotion rather than a product or service always have the opportunity of driving more successful ad goals.
In a purchasing decision-making process, invoking the feelings of connectivity, belongingness, and hopefulness among your customers play a crucial role.
A recent study by a Harvard professor concluded that around 95% of purchasing decisions are subconscious. You can use the same concept while creating your campaigns and helping your clients achieve the best performance with their ads.
4. Optimize your campaign
After you have created your campaign, the next step is to enhance it and give it those final touches. You can resort to a video ad maker to create a compelling video ad campaign. For creating image ads, you can use a free image editor to add the final touches to your pictures.
Whatever type of marketing campaign you are creating, it’s important to keep the following things in check:
- Keep your ad campaigns appealing
- Use stunning graphics that your designers can create
- Use filters and effects that add visual appeal to your campaigns
- If you are using music, don’t include copyrighted music
- Use a compelling ad copy across the campaign and description
While the visuals play an important role, so do the copy and the content you use on these ads. This is because people are drawn to content that’s presented precisely while delivering all the information that the users need. You can always use a professional copywriter to write and create these ad copies for your clients.
5. Reporting the results
Finally, the most important thing is the results that your clients look for. Reporting the performance of the ads is an important step toward building your trust with your clients. An ideal report consists of the following things:
- Reach – How many people saw your ads
- Frequency – How many times did people see the same ad
- Impressions – How many times did your ad appears to people
- Link clicks – How many people clicked on your link
- Conversions – How many people made the sale or bought from your ad
- Revenue – How much revenue was generated
- Cost per click – How much money was spent on every link click
- Spends – How much money was spent on every campaign
While it’s important to report from time to time, it could also sink in a lot of your time in preparing these results. To tackle this, you can report at a certain frequency, maybe once a week or every two weeks.
Running ads isn’t that hard of a job since it’s mostly a technical process. But deriving results from these ads is a hard thing since it requires you to add an appeal to these ads as well.
Keep practicing running ads on Facebook. Since Facebook also introduces new ad features regularly, you can always stay on top of these things and keep your clients ahead of the competition. As you get better at running ads on Facebook, you will need to focus on timely reporting and providing regular updates to your clients. All of this will help you improve your services and increase your clientele.