Why Luxury Brands Should Kickstart Their TikTok Journey? 2022


Because the launch of TikTok, marketers, social networking managers, and also the audience has already established a typical myth that TikTok is really a fun, entertaining platform and just for small companies. Consequently, a lot more prominent luxury brands have hesitated to create their presence on the web in the past occasions. Now, the scenario of social networking has breakdown all of the thumb rules. All things have revolved around social networking, from e-commerce to marketing campaigns recently. Social networking hasn’t left any space within the digital world.

Keeping the things mentioned above in your mind and knowing the advantages of social networking presence, many luxury brands are intending to go into the TikTok world. Some have previously began their journey on TikTok. If you’re not out there, then it’s about time you need to start creating your bank account on TikTok. Furthermore, if you wish to get viral on TikTok, you can purchase tiktok shares and increase your presence online. Ideas consider the article around the possibilities and a few types of specific luxury brands which are rocking the TikTok application. Let’s get began!

Why Must Luxury Brands Use TikTok?

TikTok is known among youthful users, and Gen Z. Nearly ? rd from the TikTokers fit in with Gen Z. The app’s attachment towards the more youthful audience helps you to drive sales of luxury brands. According to a current report, about 20% of Gen Z would be the primary spenders of Luxury products. Therefore it proves that, unquestionably, TikTok is the greatest application for luxury brands.

While you might think luxury brands are known by everybody, however, there’s an undeniable fact that only high-class people are able to afford them. To interrupt lower these myths and also to boost customer interaction levels, conversion matrices luxury brands should use TikTok. Brands searching for top conversions can use Trollishly and shall reap unbeatable benefits.

Secrets Behind Luxury Brands’ Recognition On TikTok

Influencers And Collaborators

As Gen Z is mainly an extravagance brand’s audience, the best choice to advertise your product or service is as simple as influencer marketing. Most influencer collaborations have grown to be effective within the TikTok application. Have significant research in your influencer and assign them for the promotion campaigns. Many fashion brands have adopted this tactic.

Compensated Campaigns

It’s one other way luxury brands may use TikTok. You are able to select the kind of ads you need to publish for the company. TikTok ads include hashtag challenges, in-feed native ads, brand takeovers, and 3D augmented reality. Most ads are just a few seconds lengthy, which drives the user’s attention.

Live Occasions And Backstage Videos

Luxury brands can produce a Live event on Instagram and may promote them before you begin an active. Fashion brands can perform a fashion parade to achieve the traction more audiences. You may also make backstage videos. In case your brand takes professional shooting for just about any product, then it’s a simple idea for any backstage video.

Trollishly , everyone loves to look at the behind-the-scenes content. It’ll generally raise the trust and transparency among your audience. A backstage video can have the humanizing side of luxury brands. Additionally, if you would like seamless development in TikTok, you may use Trollishly and change your recognition.

Viral Trends

Trends never walk out focus. It is usually suggested to follow along with the trends. Luxury brands should result in the new trend by providing ideas like styling strategies for users without or with brand products. You may create dress-up challenges for that audience that could outreach mass TikTok users.

Top Luxury Brands On TikTok


In 2019, Burberry fashion house became a member of TikTok. The brand’s hashtag challenge #TBChallenge has led to over 57 million views and 30,000 video recreations for that brand challenge. The task would be to unlock the brand new lens with motif designs. It is extremely a simple and exciting challenge to sign up for that audience.


Gucci, another fabulous fashion brand ever, has built challenging, ‘ Gucci model challenge.’ It produced a fantastic organic achieve on TikTok. Much like other challenges, this generated over 12 million thoughts about the campaign. Additionally, Gucci challenged its users using the video creation using layered outfits.

Prada And Lexus

In 2021, #PradaBucketChallenge were built with a greater achieve. In addition, Prada’s partnership by having an influencer has produced 36 million views for any single publish. Lexus brand is mainly involved with creating ads. It connects using the micro-influencers and means they are run more ads around the platform. Lexus designed a group of influencers to produce an authentic song because of its ads. Lexus even place the music within the audio streaming services so it may be enjoyed anytime.


Luxury brands can leverage this chance and shall boost their marketing with video strategy. Luxury brands ought to be in the lead for a lot of small brands to walk into TikTok. Luxury brands should go into the space after learning at length the very best-performing players within the application. For luxury brands, let’s kickstart your trip.


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