Heineken launches sneakers with their soles full of beer.



  • Heineken has launched athletic shoes with actual beer within their soles.
  • The footwear are known as Heinekicks.
  • Heineken collaborated with Dominic Ciambrone.

Nowadays, bizarre inventions when it comes to clothes and footwear took in the market by storm. Individuals are embracing their cool sides and wish something out-of-the-box. Well, beer brand Heineken understood a job and has developed footwear full of beer. Yes, that is correct. Known as ‘Heinekicks’, the footwear provides you with the sensation of “walking on beer”. With no, we’re not kidding.

Heineken collaborated with noted shoe designer Dominic Ciambrone, who’s also referred to as the “shoe surgeon”. The athletic shoes are made to celebrate the level of smoothness of Heineken Silver, based on the organization. The lace-up kicks feature the shades eco-friendly, red and silver echoing the colors around the Heineken Silver bottles and every one of them includes a metal bottle opener too.

The soles from the footwear are full of actual beer inside them. Don’t believe us? Have a look.

Heineken also shared the mindboggling news on Twitter. “Beer for the sole Designed together with noted shoe designer, Dominic Ciambrone, to celebrate the level of smoothness of Heineken Silver. Heinekicks aren’t your day-to-day shoe, but it isn’t every single day you’re able to walk on beer,” reads the caption from the publish.


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